WearZim #loveLocal

In 2017, Chenesai Brand in collaboration with Zuvva Fashion hub founded by Joyce Chimanye, merged their Wear local and WearZim campaigns to form the Wear Zim Love local Campaign. The goal of the joint campaign is to effectively boost the local design and manufacturing industries through promotion of local fashion products. This campaign was launched upon realisation of the fact that Zimbabwean designers were missing from the global fashion landscape due to various reasons amongst them, economic hardships. The campaign works to encourage Zimbabweans to support local designers by wearing local apparel, manufactured in Zimbabwe, by Zimbabwean designers.